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Elevating MyFitnessPal’s Design Teams:
My application for Director, Product Design
Direct Impact
I’ve reviewed the key responsibilities outlined in the role and identified three areas where my experience directly aligns with your vision. Below, I’ve highlighted specific bullets from the job description, paired with examples of my work, to demonstrate how I can contribute to your team’s success.
Transforming User Insights into Impactful Design
YOU MENTIONED:
"Driven by a deep understanding of our users, we advocate for their needs to shape meaningful experiences that make health and fitness more accessible and rewarding."
"Analytical approach to Design work, incorporating qualitative and quantitative insights to inform decision making and measure outcomes."
HOW I’VE DONE IT
In a recent strategic initiative, I led the redesign of the BMW Service App by leveraging both qualitative and quantitative insights to optimize the user experience. Using Power BI and behavioral analytics, I identified a critical 70% drop-off rate in the booking flow. By spearheading usability testing and driving iterative design improvements, I guided the team to address user pain points and enhance overall functionality. These data-driven design decisions resulted in a 200% increase in conversion rates, demonstrating my ability to lead design efforts that not only elevate the user experience but also drive measurable business outcomes.
Balancing Strategic Vision with Hands-On Execution
YOU MENTIONED:
"Think strategically, framing designs within the broader customer experience, while also being adept at diving into detailed execution."
"Ability to create design direction and processes that balance small design iterations with larger experience changes to improve the end-to-end experience and achieve goals."
HOW I’VE DONE IT
I led the Wipfli Digital Figma Transition & Design System, developing a 1,000+ component system that improved efficiency and reduced post-launch bugs by 50%. This initiative turned user needs and feedback into a scalable solution, enhancing the end-to-end experience.
I also oversaw the transition from Sketch to Figma, optimizing workflows and fostering cross-team collaboration. This project showcases my ability to balance immediate design improvements with a long-term strategic vision.
Leading and Scaling High-Performing Design Teams
YOU MENTIONED:
"You will be responsible for providing leadership, strategic direction, and driving design quality for a team of talented Product Designers."
"Demonstrated experience leading high-velocity Design teams to have meaningful impact on the customer and the business."
HOW I’VE DONE IT
I led a high-performing design team in creating a new feature for the U.S. Soccer Federation’s (USSF) World Cup digital experience, ensuring strategic alignment with business goals and delivering high-quality design. To scale success, I implemented reusable templates for different sections of the design process, allowing other designers to replicate our approach and maintain consistency. Additionally, I created ticket templates for product owners to streamline communication and ensure design requests were aligned with project goals. This initiative demonstrates my ability to lead and scale design teams, delivering impactful, user-centered solutions that drive both customer engagement and business success.
My journey was made for MyFitnessPal.
I’m excited to apply my passion and personal experiences to design solutions that promote wellness. Eager to bring my expertise in creating user-centered experiences to MyFitnessPal, where I can make a meaningful impact in helping others lead healthier lives.
Let’s do this!
Attached are my resume and cover letter, where I’ve outlined how my expertise in design, mentorship, and user-centered solutions align with MyFitnessPal’s goals. I’ve highlighted my experience in leading design teams, creating scalable systems, and ensuring seamless user experiences. I’m excited about the opportunity to bring my passion for health and fitness into the design process and contribute to MyFitnessPal’s mission.